Problem: I need help creating outline for the company Bealls Outlet using the following information
Describe a campaign that will enable the brand as well as the product to be image-oriented whom you would target, what objectives, consumer benefits, etc. and of course a budget for the efforts Describe the brand and the launch of the brand into the marketplace? Be specific in each category. Also, identify what will the product stand out in a crowded marketplace. Identify the target market and mix media approaches used. Perform a situational analysis Identify the federal and state regulatory requirements
SWOTS: Problem and Opportunity Summary Target-market profile
Objectives: marketing & advertising Marketing Communication Strategy Media Strategy and Recommendations Budget overview Campaign Evaluation Plan Appendix Research Instruments and Materials Budget Breakout.