Problem:
You are in charge of creating a television advertisement for a corporate product/service of your choice. Describe what that commercial would look like vis a vis the following:
What techniques would you use to create a desirable value proposition in the customers' eyes?
What foundation could you lay for future customer retention?
What would be the 'tone' tactics of your ad (e.g. fear, humor, factual no-nonsense, etc.) and why?