Problem: Explain the ways in which Jones Soda is (and/or is not) a big idea in the soft drink industry. Use theories/frameworks ofinnovation to support this view (ie: continuous innovation/knock-off/dynamically continuous/discontinuous.) Examine to what extent Jones soda has created a new market space in the industry.
(https://www.jonessoda.com A new pop that lets its drinkers have their picture on their labels among other things:
https://www.jonessoda.com/stockstuff/story.html)