Creating a more favorable promotional mix
Problem: Within a health benefits insurance company, what element of the promotional mix is used least? How could the use of this element be increased to create a more favorable promotional mix? What would you recommend, and why?
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Within a health benefits insurance company, what element of the promotional mix is used least? How could the use of this element be increased to create a more favorable promotional mix? What would you recommend, and why?
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Question 1. Explain the concept of a hybrid channel distribution system. Provide an example. Question 2. The most advanced supply-distributor arrangements for administering VMS's involve distribution programming. Explain the components of distribu
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