Characteristics of good customer service in business sales


Task: Recently you heard complaints regarding the "attitude" and "empty promises" from a customer regarding one of the other salespeople. One customer, who has been a patron since the beginning, has even threatened to take their business elsewhere. Knowing that one customer can influence potential new customers, you ask the owners to have a meeting about providing good customer service.

Q1. What are the characteristics of good customer service in business sales?

Q2. In your discussion, provide examples of how good and poor customer service impacts the customers and the company.

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Marketing Management: Characteristics of good customer service in business sales
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