Assignment:
Advertising can be quite expensive. How should we evaluate the effectiveness of the adverting plan using different media and how much to spend?
Before creating a marketing budget, think carefully. Do we first need to plan what, where, how, and when with regards to spending to stimulate sales, such as Product B v Product A, East Region v West Region?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.