Problem:
Gap Inc. is a brand-builder. We create emotional connections with customers around the world through inspiring product design, unique store experiences, and compelling marketing.
Analyze this company from a marketing perspective
a) MANAGEMENT AND OTHER RESOURCES.
Does Gap Inc have adequate leadership and administrative capability? Does the company have adequate capital and cash flow to support its marketing and sales activities properly?
b) PERFORMANCE
How successful is this company, in terms of profit or loss and market share? are profits and share going up or down?
Review the strengths, weakness, opportunities and threats.