Solved: Create a shortage to drive up the demand, Marketing Management

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Create a shortage to drive up the demand

Discussion

How does it benefit a company to artificially create a shortage to drive up the demand, and there will not be product available to meet that demand? Could there be a more logical explanation for product shortages, especially during the short holiday shopping season?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Create a shortage to drive up the demand

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Marketing Management: Create a shortage to drive up the demand

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