Create a product shortage especially during shopping season


Discussion

If a product such as the Cabbage Patch dolls are in short supply during the holiday season and the price goes up due to the high demand, who benefits from the increased price? Is it the producer, the retailer or someone else?

And how is it beneficial to a company if they create a product shortage, especially during the short holiday shopping season? The product is not available and no money is exchanging hands. Could there be a more logical explanation for products that are out of stock?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Create a product shortage especially during shopping season
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