Principles of Marketing - Discussion
Customer Relationship Management
Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you've learned about the CRM approach. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors. You must use the text and at least one additional scholarly source.
Guided Response:
Review several of your peers' posts. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to rethink the use of CRM in a marketing campaign.