Principles of Marketing - Discussion
Demographics and Trends
Appraise the three trends described by American Demographics as "America the Crowded." "The Mighty Mature Market," and "The Consumer Kaleidoscope." Explain how these trends overlap. Select a trend and describe how it has contributed to more than one of these population changes. You must use the text and at least one additional scholarly source.
Guided Response:
Consider different segments of the population, such as teens or seniors, and trends that you have seen influence marketing to these population segments. Review several of your peers' posts and identify activities they did not include in their post. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate their explanation of the trend they chose or add components to their thoughts on the role of demographics in marketing.