Assignment:
You are to write a one-page. The font should be no smaller than 12-point. Please take the perspective of a senior marketing manager making marketing recommendations to upper management (CEO, CFO, CMO, etc.). The memo should not be a rehash of the facts of the case, but rather a summary of your recommendations for how the company should move forward, and the supporting rationale. These memos should be well written and professionally presented. Please use the following format:
Key Issue/Issues (concise statement)
Recommendations (to address the issue/s) or however many you think are appropriate)
Rationale (to support your recommendations) (support for each recommendation)
A SWOT analysis comprises of an assessment of a company's internal strengths and weaknesses versus the external threats and opportunities it faces. Victoronox' strengths include a strong and reputable brand. Its brand names such as "Victoronox" and "Victoronox Swiss Army" are globally recognized. In the United States, the brand enjoys an awareness level of 90 percent. Consequently, the company is well-positioned to develop its own orientation and differentiated products. The company is also renowned for its high quality and innovative products. Victoronox also has a broad product portfolio of high quality products. The company boasts a diversified product portfolio that includes fashion, luggage, watches and cutlery. The company is also innovative and invests in latest technologies. The company, in collaboration with TRG group is the leading innovator in the luggage market. The company's weaknesses include the fact that its products are highly priced. This makes them out of reach of the mass market and limits growth.
Threats facing the company include a dynamic and uncertain global marketplace where products are becoming increasingly similar. There are also risks inherent given the strong reliance of the company on global markets. This include global threats such as terrorism or even a global economic slowdown that can result in cancellation of orders. Moreover, the global fragrance market is in decline. Victoronox also faces tough competition from its rivals.
Globalization also presents the company with an opportunity for growth. The growing middle class in emerging economies also provides the company with an opportunity to increase its profits. An aspirational consumer class around the world also provides a potential market for the company's high quality and innovative products. A burgeoning middle class market in emerging markets also presents positive prospects for the company.
Attachment:- Renova toilet paper.rar