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Consumer ethnocentrism and cultural ethnocentricity

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Q: In addition to Consumer Ethnocentrism and cultural ethnocentricity What are the differences between these two concepts and what are some examples to help illustrate them? Why is this important to understand in marketing?

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Marketing Management: Consumer ethnocentrism and cultural ethnocentricity

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Marketing Management: Consumer ethnocentrism and cultural ethnocentricity

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