Business homework
1. The Nielsen Company
https://www.nielsen.com/content/corporate/us/en.html?ac=Nielsen&se=google&gclid=CIrj9uOksaYCFcIKKgodgzIcmw and
IRI https://www.iriworldwide.com/ are two of the top ten marketing research companies. Check out their sites. What stands out? Has anyone had any experience with these companies? What did you learn?
2. Consider the four phases of the research process mentioned in the textbook (determine the research problem, develop the appropriate research design, execute the research design, and communicate the results). Which one do you think is the you think most difficult and why?