Consider the design of an everyday consumer device such as


Question: Consider the design of an everyday consumer device such as computer, printer, digital camera, electric screwdriver, or electric toothbrush. Determine the customer needs for the device selected. The deliverables should be:

1) Marketing requirements

2) An objective tree.

3) The need statement

4) The objective statement

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Marketing Management: Consider the design of an everyday consumer device such as
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