A large chain restaurant hires your team as consultants the


Question: Consider the following fictitious scenario:

A large chain restaurant hires your team as consultants. The restaurant executives are launching a new marketing campaign that guarantees customers receive their food within 20 minutes or they receive a free dessert. They believe they can use their IT software systems to assist with this marketing campaign, but need guidance. They have hired your team to gather information from the restaurant employees and managers to see where improvements can be made.

Prepare a survey/questionnaire that your will give to all restaurant employees and managers about process improvements.

Prepare a list of interview questions you will ask senior restaurant employees about process improvements.

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Marketing Management: A large chain restaurant hires your team as consultants the
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