Conducting experiment to test consumer reactions, Marketing Management

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Conducting experiment to test consumer reactions

Assignment:

What are some important independent variables that must be dealt with in an experiment to test consumer reactions to a pilot for a new TV series? Explain why those variables are important.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Conducting experiment to test consumer reactions

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Marketing Management: Conducting experiment to test consumer reactions

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