Problem:
Emerging markets represent a dynamic segment of international marketing strategy. While they have great potential, they must also be evaluated carefully and strategically. Planners should always be on the lookout for new marketing opportunities. Respond to all of the following prompts:
In preparation for this discussion, conduct research on one particular emerging market. Then, respond to the following questions.
Name the market you researched and cite the source of your information.
What are some barriers faced by those hoping to enter an emerging market?
What are some risks faced by those hoping to enter an emerging market?
What advice would you give someone trying to enter the market that you researched?