Problem:
Designing the best message for each market served can be a challenge for international marketers. Cross-cultural misunderstandings and public relations blunders can happen under the best of plans.
Respond to all of the following prompts:
In what ways do you perceive advertising to be similar across national boundaries?
What problems do you perceive might occur in international advertising?
Name two things that international marketers can do to avoid problems in international advertising. Tie them in to an IMC plan.