Solved: Conduct marketing research to support decision-making, Marketing Management

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Conduct marketing research to support decision-making

Problem:

Is it necessary or advisable to always conduct marketing research in order to support decision-making? Under what conditions may you decide against doing marketing research? Describe a specific situation when you would not conduct marketing research, and explain why.

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Marketing Management: Conduct marketing research to support decision-making

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Marketing Management: Conduct marketing research to support decision-making

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