Question 1
Conduct and industry analysis of the washing powder industry
1. A clear definition of the industry
2. An examination of what shapes and drives competition the industry
3. Key success factors (KSFs)
Question 2
Compare the generic competitive strategies pursued by Unilever, Procter & Gamble and Bliss Chemical (Pty) Ltd. In your answer comment on:
1. Which generic competitive advantage strategy best characterises each company’s strategic approach to competing successfully? Why?
2. Market Position (linked to differentiation or cost) occupied by each company
Question 3
Assuming you successfully the Integrative Management Practice module and were invited to consult a new market entrant to the industry on strategic plan for the company, what would you recommend in terms of:
1. Charting the company’s direction (you need to propose the vision, mission and objectives)
2. Proposing a competitive position
3. Guidance towards implementing the strategy