Assignment:
The purpose of this assignment is to conduct an internal audit of organizational strengths and weaknesses and an external analysis of opportunities and threats as part of the strategic planning process.
Review the "Learning Exercise" located at the end of the textbook. Using a health care organization that no one in the group is researching as the focus for the assignment, you will collaborate to complete a multi-part analysis of the organization's strategic assets.
The findings will be presented in a 20-25 slide PowerPoint presentation. Keep the size of graphic files condensed and minimize special effects to ensure the file size does not exceed the 10 MB maximum for file submission to the LMS. Speaker notes should be included for each slide to provide talking points and relevant supporting details for the presentation of slide content.
Part 1: Internal Audit of a Health Care Organization
Research the organization and prepare a topical outline that addresses the following elements:
• Organization Description: Identify the mission, vision, location, size, scope of services, etc.
• Financial Performance and Condition: Describe historical financial performance and current financial condition. Include specific data that illustrates profits and losses, etc.
• Major Resources and Competencies: Identify tangible and intangible assets that are unique to the organization or give it competitive advantage and explain how each can be a strength or weakness for the organization.
• Internal Value Chain: Create a diagram similar to the examples provided in the textbook. Explain how each identified activity adds value to the customer and the organization.
Part 2: External Analysis of a Health Care Organization suppliers, shareholders, government regulators, medical, general public, and other stakeholders. Include discussion about how external sociocultural factors affect services provided by the organization.
• Technology: Explain how the organization is using new technology.
Part 3: Market Segments
• Compile a list of segments that could be defined within the organization's overall market.
• Determine the most likely bases for differentiated product or service offerings.
Part 4: Five Force Analysis
Conduct a five force analysis of the organization.
Refer to the resource, "Creating Effective PowerPoint Presentations," located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.