Assignment
Experiential Learning Project:
Apply the Design Thinking Approach to the creation of a new service andprepare a presentation of the entire process.
The presentation should include all the following major steps of DesignThinking Approach:
a) Understand. Referring to available sources (own experience, outside experts ...) research the status quo on the concept you would like to develop
b) Observe: Conduct an ethnographic research by firsthand observation of potential users
c) Ideate: Create as many ideas as possible (use techniques as brainstorming). Select the most promising idea
d) Prototype: Translate the idea into a simple representation of the app
e) Test: The model with target users. Interact with them. Observe their reactions and behavior and collect feed-backs to refine the concept
f) The work should also include the marketing plan of the new service.
Outcome requirements:
The slide/visual presentation (format can be selected by the team) will contain the steps in the agenda mentioned above and it will present the service concept. A visual representation of the service is mandatory.
The Experiential Learning Project will be scored across four attributes based on:
a) Applying the Design Thinking Model. For this first score, the instructor will assess the extent to which students are able to apply the model into a simulated-real life situation
b) Transforming observations and data into usable information. For this second score, the instructor will evaluate the extent to which students were able to organize information collected on field analysis in a presentable fashion (i.e., table, figures, videos ...)
c) Creativity: For the third score, the instructor will assess the extent to which students are able to apply creativity in a new service development and into the presentation itself
d) Original Results: For the fourth score, the instructor will assess the extent to which students are able to apply the innovation drivers to their project.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.