Marketing Assignment
What is the Rationale for Investing in a New BrewPub?
Assignment is based on a Business Running Case and a Business Simulation, called ‘'Strategies and Decision Support in Organizations'
• The purpose of the business running case is, based on a fictitious restaurant/tavern to describe the existing starting conditions.
• Your role: you are the decision maker (the owner of the fictitious restaurant/tavern who is evaluating the options to make a new investment) OR a professional consultant who is working for/with the owner
• The purpose of the Business Simulation ‘'Strategies and Decision Support in Organizations':
- Based on:- the conditions that are desired by the researcher (owner, consultant) and
- the changes of selected by the researcher parameters
- To produce business outputs (financial statements and dashboards) for the first three years of operation of the new business unit, and
- To provide (in form of a simulation dialog and output protocols) options for comparisons of the apparent conditions with the desired conditions
Restaurant: Gyu-Kaku Japanese BBQ ( Boston, Cambridge)
1. Methodological framework: formulate your preparations for a step-by-step decision-making process (one page)
Organizational and HR Management and Decision Making (Org-Mgt on excel)
• Analysis of the starting conditions (based on the running case and the objectives of the owner)
• Targeted characteristics for the first three years of operations of the new business unit
• Application of the business simulation (for the selected functional area)
2. Application of decision support tools(one to two pages)
Apply at least two from the discussed in this course decision support tools (e.g. Decision Tree, SWOT Analysis, PESTEL Analysis, Break-Even Analysis, What-If-Analysis, Sensitivity Analysis, Optimization Analysis, Risk Analysis, others).
Selected decision support tools Organizational and HR Management and Decision Making
2.1 Decision support tool 1: purpose of the application, achieved results, conclusions
2.2 Decision support tool2: purpose of the application, achieved results, conclusions
3. Evaluation of the results of the business simulation (for the Organizational and HR Management and Decision Makingand the selected decision support tools) (one to two pages)
Comparison based on selected business parameters for two different decision cycles (before and after the application of the selected tools). Evaluate the output parameters of the performed simulation cycles and explain which cycle is offering the best business parameters for the proposed new project, and why.
4. Summary of the results, recommendations, and conclusions
Summarize the results from the study and formulate the decision strategy that the business owner should follow if he/she decides to invest in the new project. Prepare an action plan for the implementation of your proposal.
4.1. Summary of the results (one to two pages)
4.2. Recommended strategy
4.3. Implementation plan for the selected strategy(to invest, not to invest, or to request a modification the initial offer)
4.4. Conclusions
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Simulation-Cycle.rar