Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two.
Write a 750- to 1,050-word memo to your prospective business partners in which you complete the following:
Describe the results of your competitive analysis.
Explain the characteristics of the market niche to which the product or service will be targeted.
Provide your recommendation of brand characteristics that will support the total product's value.
Specify the overall value proposition of the total product.
Recommend unique product characteristics that will appeal to the targeted market niche.