Comprehensive strategy to deal with customers


Assignment:

You have started a small high-tech company in New York.

a. You are running an informational Web site. Customers must call your 800 number to place an order. A customer in Alaska is very unhappy with your product. Can they successfully sue you in Alaska?
b. You decide you want to be clear in all your future dealings, so you insert a choice of forum clause in all of your contracts with your customers that stipulates arbitration in New York under the rules of the American Arbitration Association. Would this be enforceable?
c. What if the forum clause stated that all disputes would be heard in Tibet?
d. What ramifications are there to changing your Web site and making it more interactive so that people can place orders there?
e. What if your competitor is using your trade secrets and your patents without your permission or payment? Would you be interested in arbitrating this dispute? Explain.
f. What difference would it make if your competitor were a Dutch company?
g. The CEO has asked you to outline a comprehensive strategy to deal with customers, suppliers, and citizen groups complaining about a myriad of issues as well as employee complaints (both domestic and foreign). Prepare a short memo addressing key principles, major concerns, and suggested actions.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Business Law and Ethics: Comprehensive strategy to deal with customers
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