Complete final sections of Strategic Marketing Plan: Part 3
Attached is the Marketing document regarding Mary Kay and how it is a problem reaching the millennial. The information within the headings need to be aligned with my Strategic Focus (highlighted in yellow in my attached Marking paper).
Create one seamless document including feedback and changes suggested throughout the course. Additional content to should include:
HEADING.......Pricing Strategy------Aligned with strategic Focus in the prior paper
•Overall pricing strategy and pricing objectives:
•Price comparison to competition:
•Connection to differentiation/positioning strategy:
•Connection to value (monetary costs):
•Profit margin and breakeven:
•Specific pricing tactics (discounts, incentives, financing, etc.):
HEADING .....Distribution/Supply Chain Strategy--- Aligned with strategic Focus in the prior paper
•Overall supply chain strategy (including distribution intensity):
•Channels and intermediaries to be used:
•Connection to differentiation/positioning strategy:
•Connection to value (nonmonetary costs):
•Strategies to ensure channel support (slotting fees, guarantees, etc.):
•Tactics designed to increase time, place, and possession utility:
HEADING..... Integrated Marketing Communication (Promotion) Strategy--- Aligned with strategic Focus in the prior paper
•Overall IMC strategy, IMC objectives, and budget:
•Consumer promotion elements
•Advertising strategy:
•Public relations/publicity strategy:
•Personal selling strategy:
•Consumer sales promotion (pull) strategy:
Trade (channel) promotion elements
•Advertising strategy:
•Public relations/publicity strategy:
•Personal selling strategy;
•Trade sales promotion (push) strategy:
HEADINGMarketing Implementation
Structural Issues
•Describe the overall approach to implementing the marketing strategy.
•Describe any changes to the firm's structure needed to implement the marketing strategy
(e.g., add/delete positions, change lines of authority, change reporting relationships).
•Describe any necessary internal marketing activities in the following areas: employee training, employee buy-in and motivation to implement the marketing strategy, overcoming resistance to change, internal communication and promotion of the marketing strategy, and coordination with other functional areas.
Format:
•APA Format Required
•Executive Summary
•Title Page and Reference Page
•Use APA formatted headers and subheads as needed.
•A minimum of 15 outside references required.
•18-24 pages, not including title page, abstract and reference page.
Attachment:- Marketing Plan Mary Kay Cosmetics.rar