Review "perceptual mapping" located on the Week 2 ERR page. Provided
Review the example perceptual map in Basic Marketing.
Select an industry with many competitors. Cars industry
Select two key variables that segment the competition. Price, size (comfort)
Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.
Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company. company already selected
Create a 10- to 15-slide Microsoft PowerPoint presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.