GLOBAL MARKETING MANAGEMENT:
Course Objectives: By the end of this course, students will be able to:
1. Identify concrete situations that lend themselves to study, use concepts applicable to these situations, and use strategies appropriate to the study of these situations;
2. Analyze the orientation of marketing from domestic to global strategies;
3. Respond to the different elements, values, and cultures in different countries.
Your paper should discuss the economic, political, and cultural conditions of the country. It should describe the company in question and, drawing on material covered in the course, discuss and explain the company's strategy for and level of success and/or failure in doing business in the country in question.