Weddings in the Windy City
Given the competition and trends in wedding site choices (what are they?), how can an aging property attract wedding customers? You need to clarify what trends, other than competition, are affecting the ability of the aging property to compete.
OUTLINE
Weddings in the Windy City
Alexandrea Hurt
General Purpose: To learn and discover new methods
Specific Purpose: To learn by discovering new trends, various challenges and methods wedding planners, venues and hotels are using to generate wedding revenue
Central Idea: Weddings in general within the Windy City (Chicago, Illinois) is a very competitive industry. Chicago has hundreds of venues and hotels to choose from. I want to focus on the trends, challenges, opportunities and also what aging properties can do to renovate to attract more weddings .
INTRODUCTION:
I. Why do people have weddings and what is are their purpose?
A. What is a wedding?
1. A wedding is a celebration of two individuals vowing to spend their lives together in marriage holding legal and/or religious significance.
2. A wedding is also an opportunity for a pillar of support to be shown by family and friends of the individuals getting married. A wedding is an opportunity to say thank you to those family and friends.
II. Chicago Weddings Overview
A. Most popular venues
B. Newest venues
C. Most popular places for picture taking
D. Popular themes
BODY:
I. 2012-2014 Wedding Statistics in Chicago, Illinois
A. Average Costs in Chicago for Wedding
B. Averages spent on dresses, age of those getting married, bridesmaids and groomsmen, most popular months, average length of engagement
(Transition: Most popular color transition into modern-day trends.)
II. Trends
A. Colors
B. Theme
C. Sustainability
D. Indoor vs. Outdoor
E. Food Selections (Plated Dinner vs. Buffet vs. Family Style vs. Heavy Passed Hors d’ Oeuvres Only)
F. Venue Location
(Transition: Costs associated with weddings in Chicago are high when comparing budgeting most specifically venue locations and food).
III. Challenges
A. Cost
B. Amount of attendees and square footage for venue accommodations
C. Pre-existing decor of venue (traditional vs. too modern vs. too plain)
D. Hotel room-blocks
IV. AGING PROPERTIES GAINING WEDDING EXPOSURE AND MORE WEDDING BUSINESS
A. What trends, other than competition, are affecting the ability of the aging property to compete.
(Transition: Let’s summarize.)
CONCLUSION:
I. Summary
BIBLIOGRAPHY & RESOURCES
TBD
VISUAL AIDS
Will be provided… such as charts to show statistics of rising and declining trends. As well as images of popular theme decor.
Be sure to connect your question, e.g., how does the aging venue deal with these issues, throughout your paper, and hypothesize some solution or recommendation to the problem.