Compensatory and non-compensatory decision rules


Assignment:

List the alternatives that you considered when choosing which university or business school to attend and the criteria that you used to evaluate them. Describe how you acquired information on the different schools along the different attributes that were important to you and how you made your decision. Be sure to specify whether you used compensatory or non-compensatory decision rules.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Compensatory and non-compensatory decision rules
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