Assignment Overview:
This project challenges you to analyze and interpret real-world revenue data from two of the world's leading luxury companies. You will apply descriptive statistics, correlation analysis, and business research to uncover how different global events impacted their financial performance. This project bridges data analysis with market realities, empowering you to make strategic observations and recommendations.
Learning Outcomes:
By completing this project, students will learn to apply descriptive statistical techniques and use Excel to analyze and visualize real-world financial data.
They will compare two leading luxury brands, calculate correlations, and interpret how external events influence revenue trends. Need Assignment Help?
The project enhances students' ability to connect data with market realities through research and critical thinking. Ultimately, students will develop analytical reporting skills and a deeper understanding of strategic decision-making in the luxury industry.
Word Count:
A total of 2500 words for the research part
Assessment Tasks:
- Instructions:
1. Choose any two companies from the following luxury groups:
- LVMH
- Kering (Gucci, Balenciaga, etc.)
- Hermès
- Richemont (Cartier, Montblanc, etc.)
- Burberry
2. A brief section on the history of both companies, highlighting their origins, core brands, and position in the luxury industry.
3. Collect annual revenue data (in € or $ million) for both companies from 2008 to 2024.
4. Using Excel, calculate for each company:
- Mean
- Median
- Mode
- Variance
- Standard Deviation
- Skewness
5. Plot the revenue trends of both companies on a chart
6. Calculate the correlation between their revenues using Excel's CORREL function.
7. Identify years where a significant change in revenue occurred. Research what happened during that year (e.g., COVID-19, market trends, product launches, scandals, geopolitical events).
- Sections to be included in the report.
The report to be submitted may include the following sections in the order indicated:
1. Cover/Title Page: include Les Roches logo, assignment title, student name in full, student number, and course name.
2. Statement of authorship (see p.6). After the cover page and signed by the students.
3. Acknowledgements
4. Abstract
5. Table of Contents
6. List of Figures (if available)
7. List of Tables (if available)
8. Introduction
9. Conclusions
10. References/Citations (APA Style)