Problem
1) Determining Audience Needs
Define the concept in your own words. Compare/contrast this concept as applied in the case study against another example found on your own. Evaluate the benefits/drawbacks and difficulties inherent to this concept.
2) Defining a Brand's Core
Define the concept in your own words. Compare/contrast this concept as applied in the case study against another example found on your own. Evaluate the benefits/drawbacks and difficulties inherent to this concept.
3) Connecting to Audiences Meaningfully
Define the concept in your own words. Compare/contrast this concept as applied in the case study against another example found on your own. Evaluate the benefits/drawbacks and difficulties inherent to this concept.