Company long-term strategic planning process


Question 1. In your own words, explain the concept of cost of capital. How may cost of capital affect long-term financial decisions? Would a company prefer to have a high or low cost of capital? Why? What was the effect of cost of capital on long-term financial decisions for your company?

Question 2. Why is capital budgeting part of a company's long-term strategic planning process? What are the pros and cons of these methods:

o NPV

o Simple payback

o IRR

Which would you recommend using? Why? Would your recommendation differ based on the size of the company? If so, why? If not, why?

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Finance Basics: Company long-term strategic planning process
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