Company Digital Marketing Report or “Brand Me” Assignment
Details: This item of assessment requires you to either prepare a traditional report on a company of your choice, or prepare and implement a personal branding project.
Company Digital Marketing Report Option:
This is a more traditional piece of business writing. In this task, you are required to select any company of your choice, then write a business report (see the Q-manual, chapter 7) analysing and recommending appropriate eMarketing strategies. The intended audience of this report is senior management of the company that you have selected – assume that the reader has limited knowledge of current Digital
Marketing trends.
The report should:
• Breifly describe the company and the market in which it operates;
• Provide a detailed description of the company’s current marketing strategies;
• Provide a critical analysis of current digital trends and activities in the microenvironment;
• Describe key areas where digital marketing technology will impact on the industry and company over the next two years;
• Make recommendations for changes to the company’s eMarketing approach;
Include a clear action plan.