1. In conducting a SWOT analysis, is it enough to simply compile lists of the company's strengths, weaknesses, opportunities, and threats? Why or why not?
2. Discuss each of the following terms: (a) Strategy(b) Sustainable competitive advantage(c) Business model
3. Competitive markets are economic battlefields. True or false? Explain.
4. Explain the difference between a company competence, a core competence, and a distinctive competence.