Question: Ford Motor Company and JPMorgan Chase & Co
Evaluate the vulnerability of each company to external forces such as a recession, higher interest rates, and global competition.
Based on the financial trends of each company, predict how these trends will impact financial performance in future periods. Explain your rationale for this prediction.
Select five (5) financial ratios most appropriate to determining which of these two (2) companies would be a better investment. Perform a financial analysis and draw a conclusion to make this determination.
State and support your opinion of each company's common stock as an investment opportunity.
Assume that you can only pick one (1) of these companies. Provide a solid defence for the company that you would choose.