1. In 300 words list three marketing ideas you could apply to consumers within this sports marketing niche with the goal of creating competitive advantage and a return on investment for the Denver Broncos National Football League team.
2. Company Beta has developed a new handheld tablet to rival the leading market competitors. The thing that separates this tablet from others, is the fact that it can read your thoughts to respond to emails, perform searches, and writing papers. Based on this information, describe the following:
What type of testing should Company Beta use
The design of the tablet
How to market the tablet in the introductory stage
Company Beta’s brand personality
The colors for a potential logo