1. Companies use measurements of specific activities to determine their progress toward whether or not they have improved or maintained their performance over a given period of time. These activities that they measure are referred to as
a) Marketing Indicators
b) Marketing standards
c) Marketing metrics
d) Success barometers
e) Achievement targets
2. The fact that a company can employ a market development strategy whereby it upgrades its production plant equipment so it can increase its output enabling it to sell more of the same product to several more markets is a result of which of the following forces?
a) Demographic forces
b) Social
c) Competitive
d) Technological
e) Physical forces (natural or man-made)