Casino Town Puts Its Money On Hispanic Market. Notice that targeting this market goes deeper than language.
PRIMM, Nev. For decades, a patch of casinos on the western edge of Nevada has relied on geography to lure California gamblers reluctant to drive the extra 45 miles for the glamor and glitz of Las Vegas.
(1) What has made this strategy successful?
(2) What 3 principles and ideas can be used to explain this success? For instance, think of segmentation, influence, reference groups
(3) What lessons about targeting a new market can be taken away by the companies demonstrated Marketing Decisions?