Case scenario: "Droid Phone"
Assignent: What are 3 different opinion about the "Droid Phone" of actual or potential buyer of the product? For instance, women buy handbags (and men buy them as gifts for women).
Problem 1) When was the last time you bought a Droid Phone
Problem 2) What brand did you choose? What was your decision process in making this choice?
Problem 3) How would you describe this brand's personality? [If the brand were a person, who would it be?]
Problem 4) Suppose this brand appeared on a totally different product. For instance, imagine KIA motors decides to offer luxury sedans or computers. What would be the reaction?