Code of international marketing conduct


Submit a 3 to 5 page double-spaced paper, not counting the title page and references,

Assume that you are the marketing director of a multinational company. You are responsible for developing a code of conduct to guide sales and marketing employees in the many countries where you do business.

In your paper, lay out this code of international marketing conduct. Provide guidelines for appropriate action in the various ethical situations that your sales and marketing people might encounter.

Your references should include at least two peer-reviewed articles in addition to the required readings. All written assignments and responses should follow APA rules for attributing sources.

Solution Preview :

Prepared by a verified Expert
Marketing Management: Code of international marketing conduct
Reference No:- TGS02028250

Now Priced at $25 (50% Discount)

Recommended (98%)

Rated (4.3/5)