Solved: Cisco case study, How is building a brand in a business-to- business context different, Marketing Management

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Cisco case study

I need assistance with this project (Cisco Article).

Problem 1: How is building a brand in a business-to- business context different from doing so in the consumer world.

Problem 2: Is Cisco's plan to reach out to customers a viable one? or Why not?

Reference: Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall.

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