Choosing between relatively precise data over accurate


What is the reasoning behind the following statement? It is more important to have relatively precise data instead of accurate data.

Additional Requirement

The question lies to Marketing and it discusses statement about the importance of relatively precise data over accurate data.

Word limit 140

Request for Solution File

Ask an Expert for Answer!!
Marketing Management: Choosing between relatively precise data over accurate
Reference No:- TGS01106663

Expected delivery within 24 Hours