Choose a very simple product or service and create a simple QFD matrix for it . For example, you may choose to create a simple QFD matrix for a cup of coffee, but any simple product or service will do. Keep the product simple because the matrix becomes very complex quickly as you work through QFD. Identify the customer attributes, their relative importance, and the engineering (or technical, in the case of services) attributes of the product. Include what you think are the customer perceptions of your product and competitor products. Do competitive evaluations. Use an Excel spreadsheet, a table in Word, or a template from the internet for your matrix. You don't have to put the roof on the "house of quality" if it looks too complex. Discuss what you have learned from this exercise.