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A top client of your marketing research firm has just made


For this week, you would need to answer each of these 3 questions.

1. A top client of your marketing research firm has just made the following statement to you "You guys are always creating new terms to describe the same old concepts. MIS is just another name!" Explain to your client what MIS(Marketing information system) means and how valuable it is.

2. Based on your experience, provide examples of 4 different ways in which the marketing firms gather information from online sources.

3. Evaluate the following questions found in a consumer survey. How well will each question elicit the information desired? How is the consumer likely to respond to each question? Discuss.

a. What is your spouse's favorite brand of golf ball?

b. What TV programs did you watch last Monday?

c. How many times did you eat pizza last year?

d. What was the total income you reported on your federal tax return last year?

e. What are the food and nonfood products that you typically buy at the supermarket each month?

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Operation Management: A top client of your marketing research firm has just made
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The solution is about the three different questions based on the management information system and it's importance, secondly the importance of online marketing source for the company as well as discussed the different scenarios of the customer survey but the questions does not give the specific answers as the answers may be random. Times Roman, 1.5 point spaced, and Harvard style of references in word document.

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