1. Why is "Employee Loyalty" so important to an organization today? List five ways in which employee loyalty can be encouraged and list them in order of importance.
2. Choose a product or service you recently purchased. Tell how at least three marketing influences convinced you to purchase it or at lease helped you choose the brand or company. What is "buyer's remorse" and how can marketers overcome this behavior?
3. Give examples of how marketers can convince consumers "satisfy" each of Maslow's Needs (5) by purchasing their products or services. (We're dealing with Perceptions)
4. What one important factor makes business to business marketing different than consumer marketing? Give an example of a B-B product and tell how you would differentiate your offering (versus your competition) in order to sustain and enhance your competitive advantage.
5. You are a business to business marketing manager. Tell how you would penetrate a potential customer by influencing or complying with the following: user, buyer, purchasing manager, influencer (specifier), gatekeeper, level of authorization, approved supplier.