Q1. Bring out the advantages and limitations of any four of the given:
a) Free Gifts or Samples.
b) POP displays.
c) Dealer loader.
d) Merchandise allowance.
e) Consumer contests.
f) Money Refunds and Rebates.
Q2. Write detail notes on:
a) Copywriting.
b) Layout.
Q3. Propose the choice of target audience, media vehicle and its objectives with respect to:
a) Manufacturers of products and services.
b) Wholesalers.
c) Retailers.
d) Individuals.
e) Government and Social groups.
Q4. With real life illustrations, explain the advantages that advertising offers to:
a) Customers.
b) Society.
Q5. List out the essentials of drafting a successful advertising message?
Q6. Clarity of an advertising message is more significant than the amount spent on it. With reference to the above statement, describe the given components of an ad message.
a) Message appeal.
b) Message structure.