Characteristics that affected the buying behavior


Problem:

According to scenario provided below, I need to interview two people, but I have no idea which questions or approach should be the best for the interview, please provide guidance.

Find two people who recently made a purchase of the same type of product or service (e.g., a meal at a restaurant, a piece of furniture, a pair of shoes). Create a series of interview questions based on the "Buyer Decision Process." Compile the answers of the two individuals and compare and contrast them with regard to the steps in the process.

Analyze the characteristics that influenced the buying behavior of each person interviewed. Based on the people interviewed, how do you think their demographics affected the purchase?

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Marketing Management: Characteristics that affected the buying behavior
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