Assignment:
Q1. What was identified as the leading challenge facing the marketing research industry in the 2007 Confirmit industry survey? Why?
Q2. Some critics claim marketing research is viewed as a commodity. Why?
Q3. What movement spawned an increase in company awareness of methods leading to improvement? Describe some of these methods.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.